GameStop is a prominent American video game retailer known for its nearly 3,000 stores worldwide. The company specializes in selling a wide range of video games, gaming consoles, accessories, and related merchandise. As a key player in the gaming industry, GameStop provides gamers with a physical retail destination to explore the latest releases and gaming essentials.

With my role as the Creative Director at GameStop, I had the privilege of leading a talented team of copywriters and designers to craft dynamic creative assets across all channels, including site, email, performance marketing, internal communications, video, and in-store signage. I was also tasked with rebranding the company which aimed at modernizing our legacy brand for a new generation of gamers. By fostering a collaborative environment, we successfully unified our messaging and aesthetics across all channels, providing customers with a seamless and immersive brand experience.

To drive efficiency and agility, I implemented a transformative shift towards agile tools and creative processes. This transition allowed our team to swiftly execute large-scale campaigns while maintaining a nimble approach to adapt to market trends and customer demands. The result was the creation of thousands of monthly assets that captured the essence of our brand and resonated with our diverse audience. Witnessing the organization's growth and positive reception of our creative endeavors was truly rewarding, solidifying GameStop's position as a leading force in the gaming industry.