Chewy
Role: Art Director
Chewy.com is the top online retailer specializing in pet products and supplies. They offer a vast selection of pet food, treats, toys, accessories, and medications for various animals, catering to pet owners' diverse needs. With convenient online shopping and fast home delivery services, Chewy has become a go-to destination for pet parents seeking quality products and excellent customer service.
During my time as the Art Director at Chewy, I had the incredible opportunity to lead a talented team of designers in crafting compelling creative assets across a diverse range of channels, including site, email, performance marketing, internal communications, video, and in-store signage. One of the highlights of my journey was spearheading numerous photo shoots for our campaigns, which resulted in the creation of a plethora of visually stunning assets that captured the essence of our brand and resonated with our beloved pet-loving audience.
With a strong focus on efficiency and agility, I devised innovative creative processes that empowered our team to execute ideas swiftly and seamlessly. By fostering collaboration and providing the necessary resources, we were able to maintain a nimble approach while consistently delivering high-quality creative work. This not only elevated our brand presence but also enhanced the overall customer experience, making Chewy a trusted and beloved destination for pet owners seeking top-notch products and outstanding service. The rewarding experience of leading our creative organization to new heights, combined with the joy of connecting with pet lovers worldwide, solidified Chewy's position as the leading player in the pet industry.
Highlights
Lead campaign creative
Art directed TV Spots
Created brand standards
Lead a team of Jr. Designers