Spreetail
Role: Art Director
Spreetail.com is an online retailer that offers a wide range of products across various categories, catering to the needs of modern shoppers. With a focus on providing an excellent customer experience, Spreetail.com features a diverse selection of items, including home and outdoor goods, electronics, sports equipment, and more.
During my time as the Art Director at Spreetail, I built and led a team of creatives responsible for crafting engaging assets across various channels, including site, email, performance marketing, internal communications, and video. I spearheaded numerous photo shoots for campaigns, resulting in visually stunning assets that resonated with our audience. Through a meticulous rebranding effort, we achieved brand unification and a consistent customer experience. By introducing efficient creative processes, we responded swiftly to market trends and executed large-scale campaigns effectively, contributing to Spreetail's growth as a customer-centric online retailer.
Highlights
Created scalable creative processes
Lead organization rebrand
Created omnichannel brand standards
Built & lead a team of designers
Directed seasonal campaign creative