Outdoorsy.com is an online marketplace that connects travelers with a vast selection of RVs and campervans. The platform allows individuals and families to rent these vehicles directly from RV owners, providing a unique and adventurous way to explore the great outdoors. With a diverse range of RV options and locations, Outdoorsy.com offers an accessible and unforgettable travel experience for outdoor enthusiasts.

During my tenure as the Art Director at Outdoorsy, I had the privilege of leading an exceptional team in crafting creative assets across multiple channels, including site, email, performance marketing, internal communications, and video. Alongside my team, we embarked on a transformative journey that not only rebranded the company but also resulted in the creation of thousands of compelling assets that resonated with our audience. Our collective efforts fostered unity across all channels, presenting a consistent and immersive brand experience to our customers. 

From day one, I was determined to instill a culture of collaboration and innovation within our creative team. Together, we produced a diverse range of assets, each tailored to convey Outdoorsy's adventurous spirit and unparalleled offerings. This creative momentum fueled our successful rebranding initiative, a strategic endeavor that breathed new life into the company's visual identity, brand voice, and positioning. Witnessing the unification of our messaging and aesthetics across all channels was a testament to our hard work and dedication, resulting in a stronger brand presence that catapulted Outdoorsy to new heights of industry leadership.