Spreetail

Role: Art Director

Spreetail.com is an online retailer that offers a wide range of products across various categories, catering to the needs of modern shoppers. With a focus on providing an excellent customer experience, Spreetail.com features a diverse selection of items, including home and outdoor goods, electronics, sports equipment, and more.

During my time as the Art Director at Spreetail, I built and led a team of creatives responsible for crafting engaging assets across various channels, including site, email, performance marketing, internal communications, and video. I spearheaded numerous photo shoots for campaigns, resulting in visually stunning assets that resonated with our audience. Through a meticulous rebranding effort, we achieved brand unification and a consistent customer experience. By introducing efficient creative processes, we responded swiftly to market trends and executed large-scale campaigns effectively, contributing to Spreetail's growth as a customer-centric online retailer.

Highlights

  • Created scalable creative processes

  • Lead organization rebrand

  • Created omnichannel brand standards

  • Built & lead a team of designers

  • Directed seasonal campaign creative


Want to see more? In depth case studies available upon request.

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